The TLX experience.
A slick parallax page detailing the all-new TLX. Acura asked for a stand-out model page with engaging interactivity and animations. The content-heavy site was designed with a mix of eye-catching visuals and expandable content to accommodate the casual browser, as well as the prospective buyer looking for more detail.
Acura TLX
A bold visual journey.
The TLX’s sophisticated design called for dramatic full-screen images and close-up detail shots. Geometric graphical elements helped emphasize speed and movement.
Custom builds
Users could shape their TLX vision by interacting with swatches, trims, and accessories before linking out to the more robust build & price section of the site.
Explore the details.
While some like to flip through brochures we all know the gear heads who need more than some glossy images. This experience accommodated both with interactive details for those who wanted to dive deeper.
